Social Media Marketing
Certificate of Achievement
The Social Media Marketing Certificate of Achievement provides students with a modern and practical skill that is not limited by any geographical location. Students can use their new skills to work as contractors or as a part of a bigger enterprise anywhere in the country. Students will explore the possibilities and limitations of social media and will have hands-on experience with several of the outlets such as Facebook, Twitter, Instagram, Snapchat, blogs, wikis, and other current media. Students will be able to relate the effects of these marketing strategies into a business. They will also learn about other marketing tools that can be used in combination with social media for a more effective marketing strategy.
Upon successful completion of the Social Media Certificate of Achievement, students should be able to: use current social media outlets to promote business, create demand, and increase sales based on popularity and specific client response. At the same time, students will be able to evaluate the use of social networking, online marketing channels, and to create an online presence to build businesses.
Semester 1
| Course Code | Title | Units |
|---|---|---|
| BUMA 010 | Introduction to Business | 3 |
| BUMA 027 | Marketing | 3 |
| CIS 010 | Computer Literacy | 4 |
Semester 2
| Course Code | Title | Units |
|---|---|---|
| BUMA 026 | Social Media Marketing | 3 |
| Major Electives | 3 |
